"The technique relies on people promoting ideas even less acceptable than the previous “outer fringe” ideas. That makes those old fringe ideas look less extreme, and thereby acceptable. The idea is that priming the public with fringe ideas intended to be and remain unacceptable, will make the real target ideas seem more acceptable by comparison. The degrees of acceptance of public ideas can be described roughly as: Unthinkable Radical Acceptable Sensible Popular Policy"


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